Webinar - Leveraging Social Media Analytics to Measure Facebook ROI

Title: Leveraging Social Media Analytics to Measure Facebook ROI

Date:
Recorded March 30, 2010

Time:
On demand - Watch now

Duration:
1 hour

Panelist Information:
Robert Keith Brosnan, Senior Director of Strategic Marketing, Seton Hall University
Boaz Ronkin, Senior Product Marketing Manager, Coremetrics

Description:

Watch this webinar to hear Rob Brosnan from Seton Hall University explain how they are using a breakthrough solution for their social media analytics. Discover how they accurately measure Facebook campaigns and their influences on the university’s top and bottom-line.

This compelling and informative webinar will show you how to gain insight into performance and continually optimize the results of Facebook fan pages and applications, syndicated videos, blogs, user reviews, display ads, micro-sites and more.

Learn how to:

  • Avoid social media advertising pitfalls by accurately measuring results with business-focused metrics
  • Uncover Facebook return on investment so you can make better-informed budget decisions
  • Continually optimize every online marketing initiative by putting analytics data into action
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