Date: Recorded Tuesday, November 17, 2009
Time: ForresterOn Demand - Watch Now
Panelist(s) Info: DMAJohn Lovett, Senior Analyst, Forrester Research
John Squire, Chief Strategy Officer, Coremetrics
Duration: 1 hour
Description:

Join Forrester Research and the DMA to understand the importance of attribution to truly understand the influence of each marketing step - from a customer's first exposure, through every click, to final conversion.

You'll learn how you can effectively manage multi-touch marketing campaigns, understand the impact of each step and the connection between them, and ultimately determine your channel choice and marketing spend.

You will learn:

  • Which channels draw new visitors to your site
  • Which initiatives most consistently influence customers
  • Which campaigns drive sales and conversions
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Keep the best, dismiss the rest - Recognize campaigns that work