Date: Recorded Tuesday, September 22, 2009
Time: DMAOn Demand - Watch Now
Panelist(s) Info: See HereRon Dillehay, Director of Marketing, FUJIFILM USA
Roslyn Layton, Director of Agency Services, Coremetrics
Duration: 1 hour
Description:

Learn how FUJIFILM USA used paid-search to help launch SeeHere.com in the very competitive photo-sharing space. See how they were able to leverage various media including paid search, natural search—even combining TV and search ads—to win customers. And then effectively nurture customer retention with strategic re-marketing.

Join us for an exciting webinar to understand how to:

  • Determine Customer Lifetime Value (CLV)
  • Figure acquisition investment based on CLV
  • Retain customers with effective re-marketing

And how to make the most out of:

  • Email Marketing
  • Pay-Per-Click and Search Engine Marketing
  • GoogleTV
  • Customer Relationship Marketing
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