Bloomberg BusinessWeek Research Services Marketing Executive Survey Results
Webinar 1 — Survey Results Examined
Accountable Marketing — Trends and Metrics
Secrets to Success in Online Marketing
Join this live webinar to understand how critical the right key performance indicators (KPIs) are in ensuring marketing accountability and helping you business zero in on high-ROI strategies.
Get an exclusive look into key trends that are reshaping online marketing as revealed in Bloomberg BusinessWeek Research Services' survey of senior marketers in the U.S. and Europe.
Learn how to avoid these key disconnects:
- Key performance indicators (KPIs) are critical to success—but even leaders struggle to select the best ones
- Speed and agility translate into greater ROI—but too many of us measure and adapt by the month, not by the day
- ROI is the universal yardstick of online marketing success—but measuring it is too often based on guesswork
Interactive webinar streamed live from the Bloomberg BusinessWeek studios in New York.
WEBINAR DETAILS
Date: Recorded Tuesday, March 9, 2010
Time: On Demand - Watch Now
Duration: 30 minutes
Panelist Info:
Monica Bertran
Moderator
Samuel A. Gager
Director, Bloomberg BusinessWeek Research Services
Terry Schmid
Chief Financial Officer, Coremetrics
Fill in the form below to watch the Webinar.