McGraw-Hill eBook - Developing Key Performance Indicators (KPIs) for Search Marketing

Learn how to generate more leads and more sales by first establishing business goals and then defining Key Performance Indicators (KPIs) for Search Marketing. This eBook (an excerpt from McGraw-Hill’s “Search Engine Marketing”) walks you through how to determine the limits for your campaigns and bids. You can then set budgets and manage bids to get sales that produce the best profits. Just as you can optimize a website you can optimize your sales.

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