Bloomberg BusinessWeek Research Services Marketing Executive Survey Results

From Collaboration to Personalization: Unlocking the Potential of Online Marketing Optimization White Paper

Want insights into the hot-button focus areas that top online marketing executives in the U.S. and Europe believe will generate the greatest ROI in 2010 and beyond? Get the groundbreaking new report from Bloomberg BusinessWeek Research Services.

Based on a survey of senior marketers, this BusinessWeek study shows you which strategies lead the pack as online marketers look to deepen customer engagement and increase bottom-line ROI. Get practical guidance to improve your online strategies through better collaboration, personalization, and multi-channel marketing.

Learn how to avoid these key disconnects:

  • Online marketing spend rose in 2009—but we need better measurement to ensure we’re not navigating blindly
  • Technology for online marketing is rated good or excellent—but work remains to optimize our systems
  • Online marketing is integral to overall marketing—but tighter integration and better ROI measurement will ultimately dictate success
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