Bloomberg BusinessWeek Research Services Marketing Executive Survey Results

From Survival to Success: Honing the Practice of Online Marketing Measurement in a Time of Change White Paper

What separates the winners from the losers in online marketing? What key areas should your company focus on to engage more customers and drive bottom-line revenues from marketing emails, display ads, and personalized recommendations? Find out with this groundbreaking new report from Bloomberg BusinessWeek Research Services.

Based on a survey of senior marketers, this BusinessWeek study is packed with insights on key trends that are reshaping online marketing. Discover secrets to success used by industry leaders and get valuable market intelligence to help your business zero in on high-ROI strategies.

Learn how to avoid these key disconnects:

  • Key performance indicators (KPIs) are critical to success—but even leaders struggle to select the best ones
  • Speed and agility translate into greater ROI—but too many of us measure and adapt by the month, not by the day
  • ROI is the universal yardstick of online marketing success—but measuring it is too often based on guesswork
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